Principles Of Direct And Database Marketing - resenha crítica

Sobre o microbook

Alan Tapp is one of the few writers on direct and database marketing who meets the needs of practitioners and students. His experience of working in direct and database marketing and then of researching and teaching in the area gives him the ideal basis for this book, which is one of the best guidesavailable on the subject.Professor Merlin Stone, Business Research Leader, Business Consulting Services, IBM UK Ltd., IBM Professor of Business Transformation, School of Management, University of SurreyIndispensible to both students and practitioners alike!Principles of Direct and Database Marketing, 3e, builds upon the strengths of the 2nd edition. As direct marketing continues to quickly evolve, Tapp's book brings the latest trends and developments to the forefront. A rich source of insights.

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